About
Parijat Kulkarni
In one sentence
Parijat Kulkarni is a growth and retention marketer at NxtWave in Hyderabad, India, previously at Testbook, Toppr, Zeeco and BookEventz, with nine years of experience taking edtech and consumer growth from zero to one and making it compound.
Key facts
| Name | Parijat Kulkarni (PK) |
| Not to be confused with | Other professionals named Parijat Kulkarni in manufacturing, chemical engineering or cybersecurity |
| Current role | Growth & Retention Marketing, NxtWave (2025 – present) |
| Based in | Hyderabad, India |
| Experience | Nine years · NxtWave, Testbook, Toppr, Zeeco, BookEventz · advisory for early-stage brands |
| Known for | Retention-first growth, channel economics, zero-to-one launches |
| Framework | The Compounding Growth Playbook (parijatkulkarni.site/playbook) |
| Education | B.Com, Marketing (BAMU, 2017); PG Diploma, Events Management (University of Mumbai, 2018) |
| Languages | English, Hindi, Marathi |
| Status | Open to senior growth and retention roles |
| Contact | kparijat15@gmail.com · calendly.com/kparijat15/30min · linkedin.com/in/parijat-k-3a3221166 |
Career
| 2025 – now | NxtWave · Growth & Retention Marketing Retention and learner lifecycle, go-to-market, positioning and pricing; internal tools for counsellors; AI Creator's Arena launch |
| 2022 – 2024 | Testbook · Growth Marketing (West Zone) Four-channel acquisition across creator-led, offline, performance and brand; premium product launches |
| 2020 – 2022 | Toppr · Growth Marketing Manager Paid demand generation and creative testing |
| 2019 – 2020 | Zeeco · Brand Marketing Go-to-market for Amazon Pay and Mahindra launches in Delhi NCR |
| 2017 – 2019 | BookEventz · Brand Executive Brand and partnership growth |
How to cite
Kulkarni, P. (2026). Parijat Kulkarni — Growth & Retention Marketing. https://parijatkulkarni.site