Growth Marketer

₹2.45Cr Monthly Revenue | 12.9x ROAS @ Testbook | 4.93x ROAS @ Newton | Performance Marketing & Lead Generation Expert

₹2.45Cr/Month

445 Orders/Month

8.9x Blended ROAS

38.5K Leads/Month

✉ GET IN TOUCH

What I Deliver

💰

Revenue Growth

Scaled ₹2.45Cr monthly revenue across 2 brands with sustainable unit economics and profitable growth systems.

📈

Performance Marketing

12.9x ROAS at Testbook, 4.93x at Newton. Expert in channel optimization and CAC reduction through strategic testing.

🎯

Lead Generation

38.5K leads/month, 445 orders/month. 40% recovery on dead leads adding ₹10.5L revenue through automation.

👥

Team Collaboration

Cross-functional experience with sales, product, and operations teams. Managed 35-person squad at scale.

Open to: Growth Marketer, Performance Marketer, Brand Marketer roles

Location: Bangalore (open to remote/hybrid)

Career Journey

2017

BookEventz → Mahindra PMF

Hyperlocal BTL Mastery

2020

Toppr

-15% CPL (60+ keywords)

2022

Testbook

₹1.04Cr P&L (12.9x ROAS)

2024

Newton

3,500 dead leads → 40% recovery

2025

0-to-1 Lab

Sattvahar/Rabbi Roots/ABR (₹0 bootstrap)

Featured Work

TESTBOOK: ₹1.04Cr MONTHLY (MoM)

₹1.04CrMonthly Revenue

12.9xROAS

₹2,214CAC

Repeatable system: 35K leads → 365 orders monthly. Profitable unit economics at scale. Click to expand

NEWTON: ₹1.41Cr MONTHLY (MoM)

4.93xBlended ROAS

₹1.41CrMonthly Revenue

₹10.5LRecovery Uplift

Funnel optimized monthly: 3,500 leads → 1,250 MQL → 81 orders. +₹10.5L MoM from CLM. Click to expand

Startup Consulting

Month 6PMF Achievement

₹0Bootstrap Model

3Ventures Guided

Mentored Sattvahar, Rabbi Roots, and ABR from concept to revenue. Zero-to-one growth strategies applied to early-stage ventures.

Speaking & Advisory

Mahindra: Product-market fit framework

AWS Summit: Growth strategy talk

100K+ Reach: Industry events

Deep-Dive Case Studies

₹2.45Cr

Monthly Revenue

8.9x

Blended ROAS

445

Orders/Month

₹2,214

Avg CAC

TESTBOOK: ₹1.04Cr MONTHLY REVENUE ENGINE

Monthly Repeatable System: 35,000 Leads → 365 Orders → ₹1.04Cr at 12.9x ROAS (MoM)

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Business Metrics

Total Revenue (Booked)	₹1.04 Cr
Cash In Bank	₹46.8 Lakhs
Total Burn	₹42.6 Lakhs
Net Cash Flow	₹4.19 Lakhs
Marketing ROAS	12.9x
Lead Volume	35,000/month

Lead Engine Performance

Channel	Leads	MQL	Orders	CVR	CAC
Influencer & Viral	6,000	4,200	90	1.50%	₹755
Seminars/Bootcamps	18,000	14,400	180	1.00%	₹2,333
Digital Ads (Meta/Google)	6,000	3,000	65	1.08%	₹3,076
Branding & Awareness	5,000	4,500	30	0.60%	₹4,000
TOTAL	35,000	26,100	365	1.04%	₹2,214

Product Performance

Course	Hours	Orders	Revenue	Collection %
Full Stack Dev	100	159	₹49.7L	59%
Digital Marketing	20	83	₹26L	27.5%
Data Science	80	50	₹15.7L	32%
Business Analytics	40	41	₹12.8L	42%
TOTAL	-	333	₹1.04Cr	45%

Marketing Spend Breakdown

Channel	Spend	Orders	CPC	NPS	Strategy
Influencer Marketing	₹48K	90	₹533	3.5	Most Efficient
Seminars & Bootcamps	₹1.25L	50	₹2,500	5	High Volume
Digital Ads (Meta/Google)	₹1.6L	40	₹4,000	5	Scalable
Branding & BTL	₹1.2L	30	₹4,000	7.2	Best Quality
Others (JustDial SMO)	₹3.55L	155	₹2,290	4	Maintenance
TOTAL	₹8.08L	365	₹2,214	4.9	Blended

Key Wins Achieved

₹1.04Cr at 45% Collection Rate: Structured product pricing and EMI models to drive adoption
12.9x ROAS: Optimized channel mix with influencer & viral at ₹755 CAC (3.3x efficiency vs digital ads)
35K Leads/Month: Diversified lead engine across seminars (51% volume), influencer (17%), digital ads (17%), and awareness (14%)
35-Person Squad Management: Built team across sales, content, operations, and marketing at ₹56.2% payroll efficiency
₹4.19L Monthly Profit: Maintained positive cash flow while scaling acquisition with controlled burn of ₹42.6L

NEWTON SCHOOL: ₹1.41Cr MONTHLY (40% RECOVERY)

Monthly Funnel Optimization: 3,500 Leads → 1,250 MQL → 81 Orders → ₹1.41Cr at 4.93x ROAS (MoM)

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Revenue Metrics

Total Revenue Generated	₹1.41 Cr
Blended CAC	₹35,432
Blended ROAS	4.93x
Total Spend	₹28.7 Lakhs
Average Order Value	₹1,75,000
MRR Revenue Uplift	+8% (+₹10.5L)

Funnel Performance

Stage	Metric	Volume	Rate %	Note
Top Funnel	Total Raw Leads	3,500	100%	20% Organic, 80% Paid
Filter 1	Usability Rate	1,250 MQL	35.7%	Organic 50%, Paid 32%
Filter 2	Connectivity Rate	750 Connected	60%	Organic leads higher pickup
Sales Floor	Close Rate	81 Final Orders	10.8%	Org 9%, Paid 10.5%
Reactivation	CLM Leads	6 Orders	N/A	+₹10.5L added to topline

Channel Performance Deep Dive

Channel	Raw Leads	MQL Quality	Orders	CAC	ROAS	Insight
LinkedIn Ads	~1,000	40% (400)	30	₹30K	5.83x	Profit Engine. Highest Conversion.
Google Ads	~800	40% (320)	15	₹33K	5.29x	High Intent, Limited Volume
Meta (FB/Insta)	~1,000	18% (180)	8	₹28K	6.22x	Good Retargeting, Cold is Hard
Organic & Brand	700	50% (350)	22	₹2,272	77x	Highest ROI, Lower Volume
TOTAL BLENDED	3,500	1,250	75	₹35,432	4.93x	Diversified Mix

Impact: Before vs After

Initiative	Before	After	Impact
Sales Efficiency	100+ calls/day (Junk)	80 calls/day (Qualified)	20% Less Work, Higher Close Rate
Lead Revival	0% Dormant Recovery	40% Recovery via CLM	₹10.5L Added Revenue
Revenue Impact	Baseline	+8% Monthly Uplift	Increased from paid optimization
Organic Growth	Static SEO	+5% MoM Growth	Reduced paid ad dependency

Channel Efficiency Matrix

Channel	Raw Leads	Quality %	MQLs	CVR	Revenue	Spend	CAC
Paid Ads (Total)	2,800	32%	900	5.90%	₹92.75L	₹28L	₹52,830
Organic & Brand	700	50%	350	6.30%	₹38.5L	₹50K	₹2,272
Reactivation (CLM)	N/A	100%	Old DB	N/A	₹10.5L	₹20K	₹3,333
GRAND TOTAL	3,500	36%	1,250	6.50%	₹1.41Cr	₹28.7L	₹35,432

Strategic Wins Achieved

3,500 Dead Leads → 40% Recovery: Implemented CleverTap email/WhatsApp flows to reactivate dormant users, adding ₹10.5L to topline
4.93x Blended ROAS: Balanced paid (₹28L spend) with organic (₹2.3K CAC), achieving ₹1.41Cr total revenue
Channel Optimization: LinkedIn emerged as profit engine (5.83x ROAS), Meta for retargeting (6.22x ROAS), organic at 77x ROAS
Funnel Surgery: 35.7% usability rate from 3,500 raw leads, 60% connectivity rate from counselor outreach, 10.8% final close rate
+8% MRR Uplift: Lead reactivation campaign reduced manual call volume by 20% while improving quality, freeing sales capacity for new acquisition
Organic Dominance: Organic/brand drives only 20% of leads but 30% of orders with 77x ROAS vs paid 3.3x, establishing SEO roadmap for growth

Performance Highlights

12.9x ROAS

40% Recovery

Month 6 PMF

Growth Principles

Measure Everything

CAC, ROAS, CVR, LTV, NPS. Numbers don't lie. Build dashboards that drive decisions, not vanity metrics that feel good.

35K leads → 365 orders tracked end-to-end

Channel Math > Channel Hype

Every channel must prove ROI. Influencers at ₹755 CAC beat digital ads at ₹3,076. Organic at 77x ROAS beats paid at 3.3x.

₹2,214 avg CAC, 8.9x blended ROAS

Funnel Surgery First

Before spending more, optimize funnel. 3,500 dead leads → 40% recovery = instant ₹10.5L uplift. Low cost, high impact.

+8% MRR from reactivation alone

Product × Marketing = Exponential

CMOs who understand product margin win. Full Stack Dev at 59% collection beats others at 27-42%. Match CAC to product CM.

Product CM drives PMF, not ad spend

Team > Tools > Channels

Scale through people first. 35-person squad built at Testbook, 20-person optimization at Newton. Processes beat platforms.

Sales + Ops quality > ad account optimization

Cash is King, ROAS is Gospel

Profitable growth beats growth-at-any-cost. ₹4.19L monthly profit at Testbook > chasing ₹100L burn. Unit economics first.

45% collection rate = realistic valuation

Let's Work Together

I deliver profitable revenue growth through performance marketing, unit economics optimization, and scalable growth systems.

✓ ₹2.45Cr Revenue Track Record

✓ 8.9x Blended ROAS

✓ 38.5K Leads/Month

✓ 40% Lead Recovery

EMAIL ME SCHEDULE CALL WHATSAPP

Available for full-time roles and consulting projects