Open to new roles

Hi, I’m Parijat Kulkarni 👋

I take growth from zero to one, then make it compound.

Growth & Retention Marketing leader at NxtWave. I own acquisition, retention, pricing and the teams behind them.

Book a 30-min call ↗ See the proof ↓

9 years5 companies4 advisory mandatesHyderabad

0→1 Parijat Kulkarni, Growth & Retention Marketing at NxtWave
NxtWaveTestbookTopprAmazon PayMahindraNewton SchoolIIT Kharagpur OCNBookEventzSattvahar

Proof, not adjectives

Testbook

Return on ad spend

Testbook

Qualified leads a month

NxtWave

Lead-to-payment conversion

NxtWave

Learners on the platform

01 / 04

Experience

Each role, a bigger mandate.

Scroll the roles and the path follows. Drag it to look around.

SEP 2022 – AUG 2024

Testbook

Growth Marketing (West Zone)

4 premium SKUs

JUN 2020 – OCT 2022

Toppr

Growth Marketing Manager

Owned paid demand generation and the creative testing roadmap.

JAN 2019 – APR 2020

Zeeco

Brand Marketing

Led go-to-market for Amazon Pay and Mahindra launches across Delhi NCR.

JUL 2017 – JAN 2019

BookEventz

Brand Executive

Built the brand and partnership engine that grew orders tenfold.

Advisory, alongside

revenue from reactivationNewton School
restaurant partners in 90 daysABR Sasta Khana
CVR on Google ShoppingRabbi Roots

Work

Built from zero

arena.niatindia.com
AI Creator’s Arena 2026 website

NxtWave · 2025

AI Creator’s Arena

A seven-week AI challenge I conceived, positioned and launched end to end.

registered
enrolment conversion
sattvahar.in
Sattvahar website

Sattvahar

A food brand built with zero media budget: identity, site, packaging and GTM.

monthly run rate
Instagram growth
Internal tool · screenshot
OCN profile preview page OCN WhatsApp copy desk OCN result poster generator

NxtWave · IIT Kharagpur OCN · 2025

OCN internal toolkit

Three internal tools I shipped to speed up nurturing and give counsellors leverage, from first touch to enrolment. Shown as screenshots; the tools are internal.

Campaigns on screen

Growth Lab

Allocate my budget. Beat my ROAS.

Testbook’s real channel economics, modelled. Every channel saturates differently. Find the mix that wins.

Orders a month by channel

Your ROAS
Orders
Revenue
CAC

Diminishing-returns curve per channel, fitted to 2022–24 actuals.

How I operate

Four principles

Tap or hover a card for the evidence behind it. Full playbook →

Contact

Let’s build
what’s next.

Pick a 30-minute slot, message me on WhatsApp, or email. I usually reply within a day.

Book a 30-min call ↗ LinkedIn ↗