Open to new roles

Hi, I’m Parijat Kulkarni

I take growth from zero to one, then make it compound.

Growth & Retention Marketing leader at NxtWave. I own acquisition, retention, pricing and the teams behind them.

Book a 30-min call ↗ See the proof ↓

9 years5 companies4 advisory mandatesHyderabad

Parijat Kulkarni, Growth & Retention Marketing at NxtWave

NxtWaveTestbookTopprAmazon PayMahindraNewton SchoolIIT Kharagpur OCNBookEventzSattvahar

Proof, not adjectives

Testbook

Return on ad spend

Testbook

Qualified leads a month

NxtWave

Lead-to-payment conversion

NxtWave

Learners on the platform

01 / 04

Experience

Each role, a bigger mandate.

Scroll the roles and the path follows. Drag it to look around.

FEB 2025 – NOW

NxtWave

Growth & Retention Marketing

Run growth and retention across two NxtWave products, NIAT and IIT Kharagpur OCN: the retention P&L, go-to-market, positioning, pricing and launch campaigns.

AI Creator’s Arena ↗OCN internal toolkit →OCN launch campaign →

SEP 2022 – AUG 2024

Testbook

Growth Marketing (West Zone)

4 premium SKUs

JUN 2020 – OCT 2022

Toppr

Growth Marketing Manager

Owned paid demand generation and the creative testing roadmap.

JAN 2019 – APR 2020

Zeeco

Brand Marketing

Led go-to-market for Amazon Pay and Mahindra launches across Delhi NCR.

JUL 2017 – JAN 2019

BookEventz

Brand Executive

Built the brand and partnership engine that grew orders tenfold.

Advisory, alongside

revenue from reactivationNewton School

restaurant partners in 90 daysABR Sasta Khana

CVR on Google ShoppingRabbi Roots

Work

Built from zero

arena.niatindia.com

NxtWave · NIAT · 2025

AI Creator’s Arena

An engagement platform for NIAT’s seat-reserved national cohort: a seven-week, 30-unit AI challenge I conceived, positioned and launched end to end.

Sattvahar

A food brand built with zero media budget: identity, site, packaging and GTM.

monthly run rate

Instagram growth

Internal tool · screenshot

NxtWave · IIT Kharagpur OCN · 2025

OCN internal toolkit

Three internal tools I shipped to speed up nurturing and give counsellors leverage, from first touch to enrolment. Shown as screenshots; the tools are internal.

Parijat Kulkarni fronting the IIT Kharagpur OCN Micro-Specialisation launch campaign promo

2:39

NxtWave · IIT Kharagpur OCN · Launch campaign · 2026

Faculty-led launch campaign

Launch campaign for the IIT Kharagpur OCN Micro-Specialisation in Generative & Agentic AI. I fronted the promo and built the campaign around the faculty: six explainers where IIT Kharagpur professors walk prospects through the curriculum, the teaching method and industry relevance. All films were produced in-house with an AI-first workflow, no agency.

7-film campaignFaculty-led trustAI-first, in-house production